STEPSTONES FOR YOUTH
"A Leap of Faith"
The Ask
"Drive national awareness and donations for StepStones for Youth by highlighting the structural realities faced by youth aging out of the foster care system."
The Idea
"Show donors broken objects like a broken ladder or a wooden chair with its broken leg to trigger instant distrust.
This makes a clear point: foster youth hesitate because the system meant to help them feels just as unsafe. Staying still is a survival instinct, not a lack of effort.
Wall
Streetcar Takeover
Does This Look Secure?
Strategy: Jeremy Racelis
Art Director: Jett Zackary Bunyi
Writer: Mikayla Lawrence
