KAYAK
"The Obsession Sync"
RETHINK x SENECA Client Pitch - Winner 🏆
The Ask
“Reintroduce KAYAK with a new, breakthrough creative platform that makes KAYAK the first name people turn to when planning a trip.”
The Idea
With 56% of Gen Z and 59% of millennials seeing their interest spending as a necessity, KAYAK turns those interests into action. Guiding their searches through their passions.
Stop Obsessing, Start Committing.
Strategy: Jeremy Racelis
Art Director: Jett Zackary Bunyi
Copywriter: Mikayla Lawrence
