LINCOLN
"Everywhere You Need To Be"
HUDSON ROUGE x SENECA Client Pitch - Winner 🏆
The Ask
Create an integrated relaunch for the Lincoln Aviator
(Canadian Market).
The Idea
Reimagining Lincoln’s heritage through Norman Rockwell’s storytelling to frame the Aviator as a reliable extension of the Chinese-Canadian home. Targeting trilingual families (ages 30 to 45),
the concept prioritizes understated comfort and functional longevity over flashy luxury.
Everywhere You Need To Be
Strategy: Jeremy Racelis
Art Director: Jett Zackary Bunyi
Copywriter: Mikayla Lawrence
